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Yamaha Continues to Drive Market Growth With 2018 WaveRunner® Lineup

Models Include Entry Level Watercraft Starting at $6,699 to the High-Performance, Race-Ready GP1800.

Bonita Springs, FL AUGUST 28, 2017Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., today introduced its 2018 WaveRunner® line that includes the entry-level EX Series starting at $6,699, the versatile VX Series, the luxurious, high performance FX Series and race-ready Yamaha GP1800 and VXR. 

The products were unveiled at the company’s annual dealer meeting being held in Bonita Springs, FL, where Yamaha also set out its strategy to remain the fastest growing personal watercraft brand in the industry.

“Coming off an amazing 2017, where we sold out of nearly every product before the end of summer, we are thrilled to introduce this exciting line that truly has a model that can appeal to any type of buyer,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “Whether you’re looking for the easiest and least expensive way to get on the water with the EX Series, or wanting the luxury, comfort and high performance of the FX Series, Yamaha delivers that and much more in 2018.”

Yamaha’s EX Series, starting at $6,699

The EX WaveRunner® Series is designed for buyers seeking an affordable entry into the sport of personal watercraft, but who demand the durability, reliability and quality that only Yamaha can deliver. Key features include:

  • Yamaha’s award-winning TR-1™ engine, representing the latest in Yamaha engine technology.
  • Best performance, stability, and reliability in the Rec Lite category.
  • EX Deluxe equipped with RiDE dual throttle handlebar control system.
  • Assembled in the USA in Newnan, GA.
  • EX Series MSRP starts at $6,699.

“The EX Series is a game changer for the personal watercraft market,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “There’s never been this much performance, durability, stability, storage, ease of maintenance, and overall fun packed into a watercraft at this price point in the history of the sport.“ 

 

The Ultimate in Versatility – Yamaha’s VX Series

For 2018, the industry’s best-selling recreation series of all time returns with the features and fun that have made this line the choice for more families than any other WaveRunner in history.

The VX Series includes the flagship VX Limited, the VX Cruiser HO with its 1.8L normally-aspirated engine, the VX Cruiser, the VX Deluxe and the VX base model.

  • VX Limited includes complete a watersports accessory pack with everything the active family needs for full days of fun on the water
  • VX Cruiser, VX Limited, and VX Cruiser HO offer theater-style 3-person Cruiser® Seat
  • All VX models features RiDE® system, the industry’s first dual handlebar throttle controls that deliver the utmost control moving forward or in reverse
  • Assembled in the USA in Newnan, GA.
  • VX Series MSRP starts at $9,599.

The Pinnacle of Luxury and Performance – the FX Series

For 2018, the best-selling luxury performance series returns with all of the features that make them the most technologically advanced watercraft in the industry.

  • Best-selling luxury performance models in the industry
  • Lightweight NanoXcel®2 hulls, decks, and liners (SVHO models)
  • Features Yamaha’s RiDE™ dual handlebar throttle controls
  • Equipped with five position electronic trim control
  • FX Limited SVHO returns with complete watersports accessory package that comes with everything active families need for a full day of fun on the water
  • Assembled in the USA in Newnan, GA.
  • FX Series MSRP starts at $13,299.

Race Performance Series - GP1800 and VXR

Born out of Yamaha’s deep race heritage, and designed for closed-course racing and experienced high-performance enthusiasts, the GP1800 is the quickest, fastest, most precise handling WaveRunner that Yamaha has ever designed.

The Yamaha VXR proves that a powerful 1.8L normally-aspirated engine wrapped in Yamaha’s first-generation NanoXcel lightweight hull material is more than a match for the competition’s supercharged models. In fact, the VXR is one of the most successful race models that Yamaha has ever designed, beating the competition’s supercharged models on and off the race course.

  • Comes equipped with Yamaha’s award-winning RiDE® system, the industry’s first dual handlebar throttle controls that deliver the utmost control moving forward or in reverse.
  • Assembled in the USA in Newnan, GA.

SuperJet: Yamaha’s Iconic Stand-up Returns

Lightweight, stable, and fast, the SuperJet continues to be the first choice for freestyle riders, closed course racers, and big wave freeriders.

Yamaha’s Award-Winning RiDE System

Featured on all WaveRunner models except the SuperJet™, EX and EX Sport, Yamaha’s RiDE dual handlebar throttle controls deliver the utmost control moving forward or in reverse.

RiDE could not be more intuitive. The right handlebar lever is forward. The left is reverse. At speed, the left handlebar lever will also slow you down. Release both right and left levers and the watercraft is in neutral.  No shifting. No gears. The only thing to think about is how much fun it is to RiDE.

The 2018 Yamaha WaveRunner Line at a Glance:

Performance

Race

Luxury

Recreation

Rec Lite

GP1800

VXR®

SuperJet

FX Limited SVHO

FX Cruiser SVHO®

FX SVHO®

FX Cruiser® HO

FX® HO

VX Cruiser® HO

VX® Limited

VX Cruiser

VX Deluxe

VX

EX

EX Sport

EX Deluxe

 

More information on the new 2018 WaveRunner models is available at: www.YamahaWaveRunners.com.

 

About Yamaha WaterCraft Group

Yamaha WaveRunner personal watercraft are products of the Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A. Headquartered in Kennesaw, Georgia, the Yamaha WaterCraft Group is responsible for the sales, marketing and distribution of Yamaha watercraft in the United States. Yamaha WaveRunners are proudly assembled in Newnan, Georgia.  For more information, please visit www.YamahaWaveRunners.com.

Media Contact:

Bob Gonsalves, ICBM Media for Yamaha, 770-688-5969, bobg@icbmmedia.com

This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement. WaveRunner® is a Yamaha brand personal watercraft and not a generic term.